Course Overview
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INTRODUCTION
TO BUSINESS STUDIES BUSA-101 OVERVIEW In
this course, students examine various business disciplines within Business
Studies such as: Accounting, Entrepreneurship, Business Administration, Human
Resource Management, Marketing and Economics. Special attention will be given
to the inter-relatedness of these disciplines and the role played by each of
them to the others. Additionally, the course emphasizes the contribution of Liberal
arts as a foundation for successful business careers. Through active
exploration of the various disciplines, students are encouraged to begin
thinking about which specialization of business they want to pursue. This
course also familiarizes students with current opportunities in the field of
business. The Zambian business situation will be given special attention, but
since Zambia is land-linked country, you will also be exposed to
international business opportunities. It
is hoped that, through this content, students will acquire the knowledge,
skills and competencies to prepare for the competitive workplace. COVERAGE
AND SCOPE Introduction
to Business covers the scope and sequence of most introductory business
courses. The Course Companion provides brief explanations in the context of
core themes as stated above. The
learning outcomes connect to the text and the additional resources that
accompany to the business. After reading each section, students can test
their retention by answering the questions and participating in the
self-assessments that follow each topic. This
Course Companion is designed to speak to the typical student. A lot of
research was done about student needs, ability, experiences and interests and
then information have been shaped around them. We have used experiences
inside course resources and outside to enrich this Course Companion that is
both readable and enjoyable. We believe that the real business application
found throughout every topic sets the standard for readability and
understanding of key concepts. Learning
business terminology, made easy. As students begin to study business, they
will explore new words and concepts. To help them learn this language of
business, we have endeavored to define each new term in the topics. COURSE
RESOURCES: ●
Skripak, Stephen J. Fundamentals
of Business. Virginia: University Libraries and Virginia
Polytechnic Institute and State University, 2016. ●
Gitman, Lawrence J., Carl McDaniel, Amit Shah, Monique Reece, Linda
Keffel, Bethann Talsma and James C. Hyatt, Introduction
to Business. 2018 ●
Cadden, David and Sandra Leuder. Small
Business Management in the 21st Century. Saylor. Org.,
2014. COURSE CONTENT UNIT
1: ACCOUNTING Accounting
and Financial Information UNIT
2: ENTREPRENEURSHIP Forms of Business Ownership The Foundations of Business UNIT
3: BUSINESS ADMINISTRATION Ethics and Social Responsibility Business in a Global Environment UNIT
4: HUMAN RESOURCE MANAGEMENT Management and Leadership Structuring Organizations Operations Management Motivating Employees Union/Management Issues UNIT
5: MARKETING Marketing: Providing Value to Customers Pricing Strategy UNIT
6: ECONOMICS Economics and Business Business in a Global Environment COURSE
OBJECTIVES After
completing this course, the students should be able to: 1. Define
Accounting terms and business terminologies 2. Describe
the concept of stakeholders and identify the stakeholder groups relevant to
an organization. 3. Explain
other key terms related to this chapter including: entrepreneur; profit;
revenue. 4. Discuss
private property rights and why they are key to economic development. 5. Discuss
the concept of GDP (gross domestic product). 6. Discuss
the concept of the unemployment rate measurement. 7. Discuss
the concepts of inflation and deflation. 8. Define
and explain business ethics and explain what it means to act ethically in
business. 9. Explain
why nations and companies participate in international trade. 10.
Describe different types of business
proprietorship, and specify the advantages and disadvantages. 11.
Define a small business and explain the
importance of small businesses to the Zambian economy. 12.
Explain why small businesses tend to foster
innovation more effectively than large ones. 13.
Define the term marketing, marketing
concept, market mix and marketing strategy ASSIGNMENT
AND PROJECTS A
series of activities and assignments will guide you through concepts in this
course and ask you to demonstrate that you can apply the concepts to support
the creation of your business idea and business model. The
major assignment in this course will be made available. Your lecturer will
help you through this material and may also assign additional projects to
you. ASSESSMENT Assessment
for this course will be both formative and summative be weighted as follows: ●
Assignment: 40% ●
Midterm Test: 10% ●
Final Examination 50% |
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