COMA-110 Fundamentals of Communication
Course Outline

Fundamentals of Communication

COMA-110  /  3 credits  /  Prerequisites: none  /  Assessment:  0-100

 

Course Description

This communication course explores the basic concepts of oral, written and electronic communication. Students examine intra- and interpersonal, small group and public modes of speaking and writing. Students will develop skills in sharing information and reasoned argument, and examine the ethical responsibilities of oral communicators. The course also examines various types of written communication and how a skillful use of such communication can contribute to positive practical outcomes. Particular attention will be given to the distinctive ways in which African cultures have traditionally communicated and the impact this has on contemporary life.

 

Learning Outcomes. Students will be able to:

o Describe and discuss the processes and principles of communication

o Explain specific modes, mediums, styles, and methods of communication

o Demonstrate the ability to communicate effectively through written, oral and technological mediums.

o Describe the nature of communication in specific contexts (business, education, government, community).

o Describe differences in communication from culture to culture, especially differences between African and non-African.

o Discuss the role of Christian belief as it relates to communication and the ethical implications of various sorts of communication styles and methods.

 

Course Resources:

o   ZACU Online Course Companion

o   University of Minnesota Libraries. Communication in the Real World. Minneapolis, MN:  University of Minnesota Libraries, 2016.

o   University of Minnesota Libraries. Business Communication for Success. Minneapolis, MN:  University of Minnesota Libraries, 2015.

o   University of Minnesota Libraries. Understanding Media and Culture. Minneapolis, MN:  University of Minnesota Libraries, 2016.

o   Mersham, Gary, Chris Skinner, and Ronél Rensburg. "Approaches to African communication management and public relations: a case for theorybuilding on the continent." Journal of Public Affairs 11, no. 4 (2011): 195-207.

 

Assessment:

Assignments

50%

Final Examination

50%

 

 

Course Content:

 

       I.            UNIT 1 – Foundations

1)    Introduction

a)    Course Overview

b)    Concepts, Terminology and Frameworks

c)     Relevant Questions

d)    Resources

e)    Assignment

 

2)    Background

a)    History

b)    Processes

c)     Principles

 

3)    Some Basics

a)    Perception

b)    Verbal

c)     Non-Verbal

 

     II.            UNIT 2 - Interpersonal & Group Relationships

1)    Relationships

2)    Listening

3)    Size Matters

a)    Interpersonal

b)    Small Groups

c)     Medium Groups

d)    Large Groups

 

  III.            UNIT 3 – Written / Spoken / Technological

1)    Written Communication

a)    Different Forms for Different Purposes

b)    Stages:  Plan and Prepare; Organize and Draft; Write and Refine; Review; Finalize

c)     Present

 

2)    Oral Communication

a)    Types and Forms of Oral Communication

b)    Styles

c)     Know Your Audience

 

3)    Technological Communication

a)    Special Requirements

b)    New Forms of Communication

 

 IV.            UNIT 4 – Communication and Context

1)    Context Matters

a)    Business

b)    Education

c)     Government

d)    Community

 

2)    Culture Matters

a)    Local and Regional Culture

b)    National and Ethnic Culture

c)     Cross-Cultural and International Communication

 

3)    Ideology Matters

a)    Worldview Influences Communication

b)    The Bible and Communication

 

4)    Christian Communication