Marketing Environment
Objectives Upon completing of this unit, the student will be able to: ● Define marketing and distinguish it from sales. ● Identify specific forms of competitive advantage in products and services. ● Define a target market. ● Define the marketing mix and explain each of the 7Ps. ● Explain the link between strategic planning and marketing. ● Discuss the socio-political, economic and competitive forces of the external marketing environment ● Explain various approaches to ethical decision making. ● Discuss the role of social responsibility in marketing plans.
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