Product Decisions
Learning Objectives: Upon completing of this unit, the student will be able to: ● Define a product, product line and product mix and give examples of product classifications. ● Explain the benefits of branding and discuss strategies for successful branding. ● Discuss the decisions surrounding the product’s packaging and how those decisions are impacted by the global marketplace ● List and explain the steps in the new product development process. ● Describe the stages of the product life cycle and how marketing strategies change during each stage. ● Distinguish between goods and services and explain marketing issues unique to services.
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