Promotion Decisions
Learning Objectives: Upon completing of this unit, the student will be able to: ● Explain how advertising, public relations, sales promotion and personal selling work to develop promotional mix. ● List the factors that affect the promotional mix. ● Describe communication methods for reaching the target market ● Explain the creative and media decisions made in creating advertising campaigns ● Identify the tools used in PR campaigns ● Explain the objective of sales promotions and the tools used ● Describe each step in the selling process ● Identify global and ethical issues which affect promotional strategies
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