Pricing Decisions
Learning Objectives: Upon completing of this unit, the student will be able to: ● Explain the objectives of different pricing policies ● Explain the impact of demand information and elasticity in pricing decisions ● Discuss alternative determinants of price other than cost and demand ● Explain the steps in setting a base price and factors such as economic conditions, which need to be factored in ● Identify legal and ethical considerations in setting base prices ● Identify global and ethical issues which affect pricing strategies
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