MRKB-130
Marketing Principles

1 – Introduction

o Course Outline and Objectives

o Background, Terms and Concepts

2 – Foundations

o Environment

- Marketing Environment

- Marketing Strategy

- Marketing Segmentation

o Marketing Research

3 – Decisions

o Seven “Ps”

o Product Decisions

o Process Decisions

o Promotion Decisions

o Pricing Decisions

o People Decisions

o Physical Decisions

o Place Decision

4 – Technology

o Technology Driven Marketing

- sub1

- sub2

Bibliography:

o Texts

o Readings

o Links

o Other

Quick Links:

o Course Outline

o Online Course Companion

o Catalog Description